We set out to create a high performance, low environmental impact diaper that doesnt compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies skin, theyre luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didnt start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
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